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Serving as the primary salesman for Nightmare Enterprises, this cunning antagonist drives the company's profits by supplying King Dedede with various monsters. While he appears to be a reliable business partner, he actually uses manipulative tactics to exploit the King’s trust for financial gain. Whether acting as a polite professional or a brash, used-car-style dealer, his loyalty remains strictly with his boss, Nightmare. He even assists in crafting schemes to defeat Kirby, provided Dedede's bills are paid.