Fumihiko Matsumaru

Working as an ordinary salaryman in a snack company's marketing department, this 26-year-old professional struggles with a consistent string of rejected advertising proposals. Despite his frequent failures, he finally achieves a major career milestone when his latest creation, the Nekoki cat tree, is selected to serve as the official mascot for the "Ha" snack brand. This breakthrough marks his very first successful project, offering a rare moment of triumph in his difficult corporate life.